OMEGA OXYMASTER
Translating Horological Precision into Air Purification
Today, indoor air quality is one of the most invisible yet critical factors affecting our health and living comfort. However, because standard air purifiers on the market often resemble medical devices or soulless plastic boxes, they disrupt the aesthetic harmony of meticulously designed luxury living spaces. Users are forced to compromise between breathing healthy air at home and preserving the decorative prestige of their interiors.
OMEGA OxyMaster solves this problem by translating the perfection of Swiss luxury watchmaking into macro-scale home technology. Fusing Omega's unwavering reliability in historic space missions, the ultra-quiet operating principle of its Co-Axial movement, and its sculptural case forms, this concept transforms an ordinary household appliance into an object of prestige. It commands the center of its space, purifying the air with unparalleled precision.
From Brand Analysis to Product Design
Duration: 7 Weeks
Research
Brand Analysis
Concept Design
CAD Modeling
UX/UI Design
01PROCESS
Go to resultBackground
The core challenge of this project was translating the aesthetic and symbolic DNA of a global luxury brand into an entirely new category: indoor air purification without losing its essence.
Brand Analysis
Omega, a brand synonymous with "Pioneering and Innovation" in watchmaking history, has been chosen as the target brand. The brand DNA, which will form the basis of the design, is built upon these three main pillars:
Engineering & Comfort
The longevity and whisper-quiet operation principle offered by the Co-Axial movement.
Historical Legacy & Trust
A zero-tolerance for error philosophy, proven by its vital role in the historic Apollo 11 and 13 missions.
Sculptural Aesthetics & Materiality
Fluid forms and chamfered body lines, paired with the use of highly durable and sophisticated materials such as ZrO2 ceramic and O-Megasteel.
Form Exploration
Rejecting standard cylindrical forms, the architecture draws from the grounded, highly stable geometry of the Apollo Lunar Module. On a macro scale, the body reimagines the sculptural curves and chamfered edges signature to Omega watch cases.
Internal Architecture
Built around a vertical central shaft, a silent motor, and a 360-degree HEPA filter. Inspired by the transparent sapphire case backs of luxury watches, the filter replacement process is elevated from a mundane chore into a satisfying "mechanical ritual."
Interface & Interaction
The upper control panel adopts the symmetrical, highly functional logic of legendary Speedmaster sub-dials:
• Data Visualization: Classic chronograph layouts are reimagined to display Air Quality (AQI), Filter Life, and Fan Speed.
• Tactile Experience: The knurled texture of a tachymeter bezel is adapted into a rotary dial, delivering the precise, premium "click" expected from a luxury timepiece.
02RESULT
Go back to processOxyMaster Experience
The OxyMaster elevates air purification from a clinical necessity into a luxury statement piece. Featuring aerodynamic airflow and a highly efficient motor, its polished stainless steel body commands the room as an aesthetic centerpiece.
Caliber Grade Engineering
A flawless exterior demands precision engineering. At its core lies an acoustically insulated motor housing, a hardened steel shaft, and a 360° HEPA H13 + Active Carbon filter system. Every component is meticulously optimized for the longevity and performance of an Omega caliber.
Mobile Interface
True luxury extends beyond physical interaction. The OxyMaster app translates Omega's timeless design language into a premium digital interface, offering absolute control from anywhere. It provides an effortless ecosystem to monitor and manage your indoor climate at a single glance.
Remote Climate Control
Activate "Boost Mode" before arriving home. Step through the door and immerse yourself in a flawlessly purified atmosphere the moment you arrive.
Real Time AQI & Analytics
Monitor the Air Quality Index (AQI) in real-time. Track hourly and daily trends with intuitive data visualization to review the system's purification performance.
Proactive Maintenance
Never guess when to replace a filter. Receive subtle, precision-timed alerts tracking your HEPA filter's lifecycle—reflecting Omega's meticulous attention to detail.
